Chefchaouen, known as the 'Blue Pearl' of the Rif Mountains, is one of the most atmospheric cities in Morocco. Its name comes from a blend of Arabic and Berber—Chef, derived from the Arabic word meaning 'to look,' and Echaouen, a Berber term for 'horns'—together meaning 'look at the horns,' a reference to the two mountain peaks that rise above the town.

Founded in the 15th century as a fortress against Portuguese incursions, the city later adopted its signature blue palette—a tradition some trace to Jewish influence and others to Andalusian roots. Wandering through its serene alleys, where indigo walls meet crisp mountain air, feels like stepping into a living canvas—a reminder that Morocco's story is painted in courage, culture and colour.